Author Archive: Retro

General Electric sponsors this explanation of atomic energy, detailing some of its uses besides the bomb. Using animation and an off-screen narrator, the film describes the atom, elements and isotopes, the discovery of transmutation, experiments in artificial transmutation, and the reasons for the power of nuclear fission. The film argues that now, besides war, the atomic age holds promise for energy, farming, medicine, and research. The promise of the atomic age will depend on human wisdom.

The film opens with a newspaper from the distant future of October 5, 2000 with headlines reading “Space Travel to Mars” and “tax cuts.” The protagonist of the short begins by debating whether to buy a new car or not as his family watches 3-D television. A show then comes on explaining the history of the automobile. The show within the show moves through the beginning of the 20th century starting with hand cranking cars and topless buggies. The clip moves through the decades explaining new inventions like windshield wipers and suspension systems.

Three cavemen court Miss Araminta Rockface. She favors the one who apparently slew the Missing Link … but a dinosaur did the deed.

A film about American capitalism.

Joe, who paints doll faces at the Dilly Dolly doll factory, is down in the mouth. He can’t make ends meet. An unexpected wage raise brightens his spirits. Now he can buy his young daughter a birthday present. He decides upon, not surprisingly, a doll. At the toy shop, he flies into a rage. The doll costs two dollars. He knows there is only ten cents worth of material in the thing. The store manager tries to explain that because Joe’s company increased the cost of its latest shipment, his store had to increase the price of the doll. Joe will have none of it. It’s up to the narrator to talk some sense into Joe and give him an economics lesson. Soon Joe understands such things as labor costs and profits. Suddenly he hits upon an idea that improves productivity at his company, drives down costs, and thus improves the economy. Now, a Dilly [...]

The devil poses as a business tycoon to try and raise the price on home living to start another war and it’s up to John Q to stop him.

The American Petroleum Institute presents “Destination Earth”… The cartoon begins by establishing the planet Mars, ruled by a dictator named Ogg. The Martians are small green guys with big noses and space helmets. The poor guys are herded by soldiers into a space-age coliseum where Ogg forces them to applaud as they hear his criticisms of problems with martian ground transportation – no good fuel and too much friction. A single Martian is sent to Earth to find a solution. The intrepid Martian crashes his saucer into a farm, sets forth into the city, learns about the glorious benefits of petroleum AND capitalist competition, steals a few library books, and heads back to Mars. He excitedly reveals the truths he’s learned to the crowd in the coliseum. The crowd is fueled by the spirit of capitalism and the dictatorship breaks down instantly, to be replaced by the Oil Pioneers, the Oil Explorers, and new management. [...]