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Ford authorized a massive, star-studded network television spectacular to give their new Edsel maximum exposure. Bing Crosby was hired to host a LIVE jazz music extravaganza on CBS Television shortly after the Edsel’s introduction. Crosby convinced pals Frank Sinatra, Rosemary Clooney, and Louis Armstrong to join him, with a “surprise” visit by Bob Hope. These well known and loved entertainers were at the peak of their careers at the time, and their presence virtually assured a massive audience. Indeed, “The Edsel Show” telecast was one of the highest rated and well regarded programs of the year.